How the STAR Program Provides Value....

In today’s crowded market, making your employer brand shine amid fierce competition for top sales talent is no easy feat. Potential hires are bombarded with the same promises—“a great culture,” “limitless career opportunities,” and “the best sales training in the industry.” But too often, these claims lack substance, leaving candidates skeptical and searching for proof.

Now, there’s a way to back up those promises with real credibility. By earning a Bronze, Silver, Gold, or Platinum STAR rating for their sales training programs, companies can provide an objective, industry-recognized assessment of their training excellence. This distinction not only validates their commitment to developing top-tier sales talent but also sets them apart as a leader in the field—offering prospective hires tangible proof of a world-class learning experience.

Sales trainers need an objective perspective to truly understand how their programs stack up against the best in the world. Without a clear benchmark, it’s difficult to gauge whether their training initiatives are truly effective or just “good enough.” This lack of clarity not only impacts the quality of training but also creates hesitation among sales leaders when it comes to approving budgets. Many sales leaders are cautious—often skeptical—about investing in training programs without solid proof of their value and effectiveness. An objective assessment provides the credibility and confidence needed to justify training investments, ensuring that resources are allocated to programs that drive real sales performance and business growth.