Deliverables of the STAR Evaluation...

Clients who participate in the STAR (Sales Training Accreditation and Review) assessment receive a comprehensive, research-driven evaluation of their sales training program. The deliverable is a detailed report that benchmarks the organization’s training efforts against best-in-class standards from over 478 companies and assigns a STAR certification level (e.g., Silver, Gold) based on program maturity and effectiveness. The assessment serves not only as a formal accreditation but as a roadmap for continuous improvement in sales training and enablement.

The STAR report includes a deep analysis of training strengths and weaknesses, examining both foundational and advanced sales competencies. It assesses how well training is aligned with business goals and how effectively it is sequenced and delivered across the sales rep and manager lifecycle. One key area of focus is the timing of training delivery—ensuring that learning happens at the right moments, from onboarding to experienced seller development and leadership readiness. The report also includes detailed evaluations of content design, instructional methods (live sessions, LMS modules, virtual reinforcement), and trainer qualifications.